Cruise & Associates are members of the Columbus Area Chamber of Commerce, Ralston Area Chamber of Commerce, Albion Chamber of Commerce, and Columbus Downtown Business Association.
Cruise & Associates is a regional accounting firm with offices in Columbus, Albion, Lincoln and Omaha, Nebraska. Our offices have been working with individuals, businesses and farm clients for over 25 years. We currently have more than 140 corporate and partnership clients, 170 sole proprietorship/farm clients, 100 landlords and 900 individual clients that trust Cruise & Associates to help take care of their income tax, business, and financial services needs. We work with our clients year-round helping them reduce their tax burdens and improve profitability.
Our goal is to educate our clients and provide them with the best customer service possible. Each client is assigned to a dedicated accountant that works with them year in and year out, allowing them to know you and your business personally. Each accountant has a goal to return your phone call or email by the end of the next business day, if not sooner. Your accountant will have scheduled meetings with you up to three times a year, dependent upon the service you choose. These meetings focus on improving the profitability of your business and decreasing your tax burden…so you only pay your fair share, and not a penny more.
Mr. Cruise is the President of Cruise & Associates. He founded the company over 25 years ago with the goal of providing an integrated, personalized approach to an individual’s income tax, business and financial life. Rob has obtained certification as an Enrolled Agent (EA), which is a federal license allowing him unlimited practice rights to represent taxpayers before the IRS. He regularly represents taxpayers with basic audit issues, advanced collection issues, appeals cases, and tax court cases. He holds the following FINRA securities registrations: series 6, 7, 63, 66 and insurance licenses for life, health and annuities. Robert F. Cruise offers securities and investment advisory services through H. Beck, Inc., which is unaffiliated with Cruise & Associates. For more than 24 years, Mr. Cruise has been professionally managing money for clients. Rob is an active entrepreneur who operates several businesses and is a real estate investor, who owns, operates, develops and re-develops properties. Rob is a private pilot, enjoys golf, theatre, travel and a good bottle of wine.
Accountant – Columbus
Ms. Brower is a 2001 graduate from Central Community College and has been a member of the Cruise & Associates team since 2002. She specializes in non-filers, payroll tax law and business accounting including QuickBooks consulting. Joanna enjoys gardening and fishing.
Accountant – Columbus
Ms. Franzen is a 2012 graduate of Nebraska Wesleyan with a Bachelor of Science in Business Administration and has double minors in Accounting and Finance. She joined the Cruise & Associates team in 2016 as a part-time, seasonal account. She is an EMT for the Rising City Fire & Rescue Department and previously worked at Kobza Motors. Amanda enjoys camping, spending time with family, hunting, volunteering on the fire department and umpiring softball.
Accountant – Lincoln
Ms. Hurlock is a 1986 Magna Cum Laude graduate of Metropolitan State College in Denver, Colorado and has been a member of the Cruise & Associates team since 2017. Prior to joining our team, she spent 15 years as an owner of an accounting and tax practice. Her specialty is small business tax, accounting, and payroll. Suzanne’s hobbies include scuba diving, bicycling and golf.
Accountant – Omaha
Mr. Heng is a 1991 graduate from the University of Nebraska-Omaha and has been a member of the Cruise & Associates team since 2011. Prior to joining our team he owned and operated several businesses and was the Vice President of Finance for a large advertising agency in the Omaha area. He specializes in accounting for restaurants & bars, as well as individual and business income tax. Pete enjoys golfing and traveling in his spare time.
Mr. Anderson is a 2010 graduate from Central Community College and has been a member of the Cruise & Associates team since 2011. Prior to joining our team he spent six years working in the construction industry. He specializes in construction accounting, payroll and QuickBooks consulting. He holds the following securities registrations FINRA series 6 & 63. Andrew enjoys archery and traveling.
Securities offered through H. Beck, Inc., Member FINRA, SIPC. H. Beck, Inc. is not affiliated with Cruise & Associates.
Part-time Accountant / Bookkeeper – Albion
Ms. Wherley is a 1985 graduate of Northeast Community College as an Accounting Specialist. Nancy joined the Cruise & Associates team in 2016. Prior to joining our team, she worked more than 15 years with an accounting firm in the Wayne area. Nancy is a volunteer with the American Red Cross Blood Drive. She enjoys reading and spending time with family.
Senior Bookkeeper – Columbus
Ms. Northey has been a member of the Cruise & Associates team since 2010. Prior to joining our team, she spent three years working in the collections industry. She specializes in collection law, accounting and QuickBooks consulting. Heather enjoys watching her kids play sports, reading and spending time tanning at the lake.
Bookkeeper – Columbus
Ms. Davis has been a member of the Cruise & Associates team since 2017. Prior to joining our team, she spent the last 2 ½ years working as an office manager in the residential & commercial painting industry. Theresa is a volunteer with youth activities. She enjoys playing softball, camping, and time with family and friends.
William “B.J.” Davlin
Bookkeeper – Columbus
Mr. Davlin is a 2006 graduate of Central Community College and has been a member of the Cruise & Associates Team since 2015. Prior to joining our team he spent 6 ½ years working at a call center as an Operations Supervisor and Training Coordinator. B.J. enjoys spending time with his family, producing electronic music and gaming.
Vice President of Client Development – Albion, Columbus, Lincoln & Omaha
Mr. Huber is a 1978 graduate from Hastings College and has been a member of the Cruise & Associates team since 2003. He was a financial planner for 12 years prior to joining the Cruise & Associates team. His responsibilities at Cruise & Associates include marketing, client relations, and helping new clients transition from their former accounting firm to Cruise & Associates. Dave enjoys golfing, traveling and volunteering.
Operations Manager – Columbus
Ms. Northey is a 1999 graduate from Cerritos Community College and has been a member of the Cruise & Associates team since 2006. Prior to joining our team she worked in banking for six years. Her responsibilities at Cruise & Associate include overseeing the day-to-day operations of the firm. Monica enjoys going to her grandchildren’s activities, weaving and cross-stitching.
Client Engagement & Public Relations Associate – Columbus
Ms. Miller is a 1987 graduate of Central Community College and has been a member of the Cruise & Associates team since 2014. Prior to joining our team she was an administrative assistant of 18 years with Columbus Public Schools. Her responsibilities at Cruise & Associates include educating clients and providing administrative support for the firm. Kris enjoys music, crafting, genealogy, traveling and spending time with friends and family.
New Client Development Specialist – Columbus
Ms. Burge is a 2009 Business Management graduate of Northeast Community College and has been a member of the Cruise & Associates Team since 2017. Prior to joining our team she spent 3 ½ years as a Sales Executive. Kelly has a passion for shoes, purses and jewelry and enjoys spending time with her family and friends.
Receptionist – Columbus
Ms. Russell attended Central Community College and joined the Cruise & Associates team in 2016. Prior to joining our team she spent the previous nine years working at Columbus Public Schools. Jerilyn has been involved in mentoring teens and enjoys crafts, listening to music, taking walks and making jewelry.