Rob’s Blog

The Unknown Product

Most every business that I have worked with over the last 25 years has what I like to call “The Unknown Product.”   Every business has this product. But, most business owners don’t even realize they have it, how to maximize it, or how to take advantage of it. That product is the business itself. Yes, […]

Read More...

Planning By the Numbers: Updates for 2017

Are you ready to get started on your 2017 tax planning? Here are the numbers to use to take full advantage of retirement and other tax-advantaged savings. ●If you’re under full retirement age, the social security earnings limit is $16,920. That means if you collect benefits before your full retirement age and earn more than […]

Read More...

Have You Created an Emergency Records Binder?

With weather-related disasters making the news these days, emergency preparedness may be front of mind. You probably have tools to cope with a flat tire or a hurricane lantern or candles for times when the electricity to your home is interrupted. But have you considered what records you might need if your wallet was stolen? […]

Read More...

Will You Have to File a 2016 Tax Return?

The filing requirement rules for individual federal income tax returns are fairly straightforward. In general, you’re required to file a return based on your filing status, your gross income, and your age. Here’s an overview of the rules for 2016 tax returns. Single taxpayers (including those who are divorced or legally separated). If you’re under […]

Read More...

Year-End Tax Planning 2016

As we enter the year’s end, as well as one of the craziest elections we’ve witnessed, we are all left wondering how to tax plan with so many pending changes out there. The President-Elect is saying that drastic changes will be made in the first 100-200 days of 2017. For those that aren’t following all […]

Read More...

Opening New Doors & Moving Forward . . . in Lincoln!

Opening New Doors & Moving Forward … in Lincoln! First, I would like to welcome all the clients from John P Carmichael, PC (JPC) to the Cruise & Associates (C&A) family. As you may or may not know, we completed the merger of JPC into C&A on August 1st.   We are excited to have both […]

Read More...

Your 2017 Marketing Plan

Wow! September is over and I just realized it’s time to start making plans for 2017. One of the first things we do, at Cruise & Associates, is create our 2017 marketing plan. For the last 20 or so years, I’ve set aside time in October to review the marketing projects that we’ve completed during […]

Read More...

Cash Is King

Cash is King. We have all heard this statement before but nowhere does it apply more than in a small business. You can have the most profitable business in the world and if you don’t have enough cash flow to pay your bills you are very quickly out of business. The big question business owners […]

Read More...

Cash is King! Part 2

In my last blog, “Cash is King, Part 1,” I talked about a few things to keep in mind as you operate your business and how a profitable business can quickly run out of cash forcing it to be out of business shortly thereafter. In Part 2 of this blog, I want to talk about […]

Read More...

Cash is King! Part 1

We have all heard this statement before but nowhere does it apply more than in a small business. You can have the most profitable business in the world and if you don’t have enough cash flow to pay your bills you are very quickly out of business. The big question business owners often ask is […]

Read More...