Our Mission

Cruise & Associates is a regional accounting firm with offices in Columbus, Albion, Lincoln, Omaha and Grand Island, Nebraska. Our offices have been working with individuals, businesses and farm clients for over 25 years, taking care of their income tax, business, and financial services needs. We work with our clients year-round helping them reduce their tax burdens and improve profitability.

Our goal is to educate our clients and provide them with the best customer service possible. Each client is assigned to a dedicated accountant that works with them year in and year out, allowing them to know you and your business personally. Each accountant has a goal to return your phone call or email by the end of the next business day, if not sooner. Your accountant will have scheduled meetings with you up to three times a year, dependent upon the service you choose. These meetings focus on improving the profitability of your business and decreasing your tax burden…so you only pay your fair share, and not a penny more.

Cruise & Associates are members of the Columbus Area Chamber of Commerce, Ralston Area Chamber of Commerce, Albion Chamber of Commerce, Columbus Downtown Business Association, and Grand Island Chamber of Commerce.

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Meet the Team

Robert F. Cruise, E.A.

President/Founder – Albion, Columbus, Lincoln, Omaha & Grand Island

Mr. Cruise is the President of Cruise & Associates. He founded the company over 25 years ago with the goal of providing an integrated, personalized approach to an individual’s income tax, business and financial life. Rob has obtained certification as an Enrolled Agent (EA), which is a federal license allowing him unlimited practice rights to represent taxpayers before the IRS. He regularly represents taxpayers with basic audit issues, advanced collection issues, appeals cases, and tax court cases. He holds the following FINRA securities registrations: series 6, 7, 63, 66 and insurance licenses for life, health and annuities.

Robert F. Cruise offers securities and investment advisory services through H. Beck, Inc., which is unaffiliated with Cruise & Associates. For more than 24 years, Mr. Cruise has been professionally managing money for clients. Rob is an active entrepreneur who operates several businesses and is a real estate investor, who owns, operates, develops and re-develops properties. Rob is a private pilot, enjoys golf, theatre, travel and a good bottle of wine.

Accounting Services:
RobC@cruise-associates.com
Financial Services:
RobC@cruise-associates.net

Dave Huber

Vice President of Client Development – Albion, Columbus, Lincoln, Omaha & Grand Island

Mr. Huber is a 1978 graduate from Hastings College and has been a member of the Cruise & Associates team since 2003. He was a financial planner for 12 years prior to joining the Cruise & Associates team. His responsibilities at Cruise & Associates include marketing, client relations, and helping new clients transition from their former accounting firm to Cruise & Associates. Dave enjoys golfing, traveling and volunteering.

DaveH@cruise-associates.com

Andrew Anderson

Financial Advisor – Albion, Columbus, Lincoln, Omaha & Grand Island

Mr. Anderson is a 2010 graduate from Central Community College and has been a member of the Cruise & Associates team since 2011. Prior to joining our team he spent six years working in the construction industry. He holds the following securities registrations; FINRA series 6, 63 & 65, and also specializes in construction accounting, payroll, and QuickBooks consulting. Andrew enjoys traveling and spending time with his daughter Keira.

Securities offered through H. Beck, Inc., Member FINRA, SIPC. H. Beck, Inc. is not affiliated with Cruise & Associates.

Accounting Services:
AndrewA@cruise-associates.com
Financial Services:
AndrewA@cruise-associates.net

Joanna Brower

Accountant – Columbus
JoannaB@cruise-associates.com

Ms. Brower is a 2001 graduate from Central Community College and has been a member of the Cruise & Associates team since 2002. She specializes in non-filers, payroll tax law and business accounting including QuickBooks consulting. Joanna enjoys spending time with family and friends, reading, crafting, and being outdoors.

Pete Heng

Sr. Accountant – Omaha
PeteH@cruise-associates.com

Mr. Heng is a 1991 graduate from the University of Nebraska-Omaha and has been a member of the Cruise & Associates team since 2011. Prior to joining our team he owned and operated several businesses and was the Vice President of Finance for a large advertising agency in the Omaha area. He specializes in accounting for restaurants & bars, as well as individual and business income tax. Pete enjoys golfing and traveling in his spare time.

Jackie Voichoskie, E.A.

Sr. Accountant – Grand Island
JackieV@cruise-associates.com

Mrs. Voichoskie is from Spalding and currently lives in Fullerton, Nebraska. She has a Bachelor’s degree in Accounting from Bellevue University. In her spare time, she enjoys spending time with family and friends.

Nancy Wherley

Accountant / Bookkeeper – Albion
NancyW@cruise-associates.com

Ms. Wherley is a 1985 graduate of Northeast Community College as an Accounting Specialist. Nancy joined the Cruise & Associates team in 2016.  Prior to joining our team, she worked more than 15 years with an accounting firm in the Wayne area. Nancy is a volunteer with the American Red Cross Blood Drive.  She enjoys reading and spending time with family.

Heather Northey

Sr. Bookkeeper – Columbus
HeatherN@cruise-associates.com

Ms. Northey has been a member of the Cruise & Associates team since 2010. She specializes in collection law, accounting and QuickBooks consulting. Heather enjoys being outdoors, working out and supporting her kids at their athletic events.

Theresa Davis

Bookkeeper – Columbus
TheresaD@cruise-associates.com

Ms. Davis has been a member of the Cruise & Associates team since 2017. Prior to joining our team, she spent the last 2 ½ years working as an office manager in the residential & commercial painting industry. Theresa is a volunteer with youth activities. She enjoys playing softball, camping, and time with family and friends.

William “B.J.” Davlin

Bookkeeper – Columbus
WilliamD@cruise-associates.com

Mr. Davlin is a 2006 graduate of Central Community College and has been a member of the Cruise & Associates Team since 2015. Prior to joining our team he spent 6 ½ years working at a call center as an Operations Supervisor and Training Coordinator. B.J. enjoys spending time with his family, producing electronic music and gaming.

Monica Northey

Operations Manager – Columbus
Accounting Services:
MonicaN@cruise-associates.com
Financial Services:
MonicaN@cruise-associates.net

Ms. Northey is a 1999 graduate from Cerritos Community College and has been a member of the Cruise & Associates team since 2006. Prior to joining our team she worked in banking for six years. Her responsibilities at Cruise & Associate include overseeing the day-to-day operations of the firm. Monica enjoys going to her grandchildren’s activities, weaving and cross-stitching.

Kelly Burge

New Client Development Specialist – Columbus
KellyB@cruise-associates.com

Ms. Burge is a 2009 Business Management graduate of Northeast Community College and has been a member of the Cruise & Associates Team since 2017. Prior to joining our team she spent 3 ½ years as a Sales Executive. Kelly has a passion for shoes, purses and jewelry and enjoys spending time with her family and friends.

Gen Aerni

Receptionist – Columbus
GenevieveA@cruise-associates.com

Ms. Aerni is a 2010 graduate of Central Community College and joined the Cruise & Associates team in 2017. She enjoys going to karaoke with her husband and attending her daughters’ various sporting events.

Faith Schultz

Client Engagement & Public Relations Associate – Columbus
FaithS@cruise-associates.com

Faith Schultz, the client engagement and public relations associate, is from Wayne, Nebraska. Faith is a photographer and has an Organizational Leadership and Public Relations Bachelor’s Degree from Wayne State College. In her free time she enjoys playing with her dogs and watching movies.

Other Staff

Columbus Location:

Stacy Johnston, Accountant
StacyJ@cruise-associates.com

Lincoln Location:

John Carmichael, Accountant
JohnC@cruise-associates.com

Russell Ratzlow, Tax Preparer
RussellR@cruise-associates.com

Arnold Ehlers, Accountant
ArnoldE@cruise-associates.com

Omaha Location:

Chris Henderson, Tax Preparer
ChrisH@cruise-associates.com

Grand Island Location:

Tom Ernstmeyer, Tax Preparer
ThomasE@cruise-associates.com