Cruise & Associates is a regional accounting firm with offices in Columbus, Albion, Lincoln, Omaha and Grand Island, Nebraska. Our offices have been working with individuals, businesses and farm clients for over 25 years, taking care of their income tax, business, and financial services needs. We work with our clients year-round helping them reduce their tax burdens and improve profitability.
Our goal is to educate our clients and provide them with the best customer service possible. Each client is assigned to a dedicated accountant that works with them year in and year out, allowing them to know you and your business personally. Each accountant has a goal to return your phone call or email by the end of the next business day, if not sooner. Your accountant will have scheduled meetings with you up to three times a year, dependent upon the service you choose. These meetings focus on improving the profitability of your business and decreasing your tax burden…so you only pay your fair share, and not a penny more.
Cruise & Associates are members of the Columbus Area Chamber of Commerce, Ralston Area Chamber of Commerce, Albion Chamber of Commerce, Columbus Downtown Business Association, and Grand Island Chamber of Commerce.
Meet the Team
Robert F. Cruise, E.A.
President/Founder – Albion, Columbus, Lincoln, Omaha & Grand Island
Mr. Cruise is the President of Cruise & Associates. He founded the company over 25 years ago with the goal of providing an integrated, personalized approach to an individual’s income tax, business and financial life. Rob has obtained certification as an Enrolled Agent (EA), which is a federal license allowing him unlimited practice rights to represent taxpayers before the IRS. He regularly represents taxpayers with basic audit issues, advanced collection issues, appeals cases, and tax court cases. He holds the following FINRA securities registrations: series 6, 7, 63, 66 and insurance licenses for life, health and annuities.
Robert F. Cruise offers securities and investment advisory services through H. Beck, Inc., which is unaffiliated with Cruise & Associates. For more than 24 years, Mr. Cruise has been professionally managing money for clients. Rob is an active entrepreneur who operates several businesses and is a real estate investor, who owns, operates, develops and re-develops properties. Rob is a private pilot, enjoys golf, theatre, travel and a good bottle of wine.
Vice President of Client Development – Albion, Columbus, Lincoln, Omaha & Grand Island
Mr. Huber is a 1978 graduate from Hastings College and has been a member of the Cruise & Associates team since 2003. He was a financial planner for 12 years prior to joining the Cruise & Associates team. His responsibilities at Cruise & Associates include marketing, client relations, and helping new clients transition from their former accounting firm to Cruise & Associates. Dave enjoys golfing, traveling and volunteering.
Financial Advisor – Albion, Columbus, Lincoln, Omaha & Grand Island
Mr. Anderson is a 2010 graduate from Central Community College and has been a member of the Cruise & Associates team since 2011. Prior to joining our team he spent six years working in the construction industry. He holds the following securities registrations; FINRA series 6, 63 & 65, and also specializes in construction accounting, payroll, and QuickBooks consulting. Andrew enjoys traveling and spending time with his wife and daughter.
Securities offered through H. Beck, Inc., Member FINRA, SIPC. H. Beck, Inc. is not affiliated with Cruise & Associates.
Ms. Brower is a 2001 graduate from Central Community College and has been a member of the Cruise & Associates team since 2002. She specializes in non-filers, payroll tax law and business accounting including QuickBooks consulting. Joanna enjoys spending time with family and friends, reading, crafting, and being outdoors.
Mr. Heng is a 1991 graduate from the University of Nebraska-Omaha and has been a member of the Cruise & Associates team since 2011. Prior to joining our team he owned and operated several businesses and was the Vice President of Finance for a large advertising agency in the Omaha area. He specializes in accounting for restaurants & bars, as well as individual and business income tax. Pete enjoys golfing and traveling in his spare time.
Mrs. Voichoskie is from Spalding and currently lives in Fullerton, Nebraska. She has a Bachelor’s degree in Accounting from Bellevue University. In her spare time, she enjoys spending time with family and friends.
Ms. Wherley is a 1985 graduate of Northeast Community College as an Accounting Specialist. Nancy joined the Cruise & Associates team in 2016. Prior to joining our team, she worked more than 15 years with an accounting firm in the Wayne area. Nancy is a volunteer with the American Red Cross Blood Drive. She enjoys reading and spending time with family.
Ms. Northey has been a member of the Cruise & Associates team since 2010. She specializes in collection law, accounting and QuickBooks consulting. Heather enjoys being outdoors, working out and supporting her kids at their athletic events.
Ms. Davis has been a member of the Cruise & Associates team since 2017. Prior to joining our team, she spent the last 2 ½ years working as an office manager in the residential & commercial painting industry. Theresa is a volunteer with youth activities. She enjoys playing softball, camping, and time with family and friends.
Mr. Davlin is a 2006 graduate of Central Community College and has been a member of the Cruise & Associates Team since 2015. Prior to joining our team he spent 6 ½ years working at a call center as an Operations Supervisor and Training Coordinator. B.J. enjoys spending time with his family, producing electronic music and gaming.
Ms. Northey is a 1999 graduate from Cerritos Community College and has been a member of the Cruise & Associates team since 2006. Prior to joining our team she worked in banking for six years. Her responsibilities at Cruise & Associate include overseeing the day-to-day operations of the firm. Monica enjoys going to her grandchildren’s activities, weaving and cross-stitching.
Ms. Burge is a 2009 Business Management graduate of Northeast Community College and has been a member of the Cruise & Associates Team since 2017. Prior to joining our team she spent 3 ½ years as a Sales Executive. Kelly has a passion for shoes, purses and jewelry and enjoys spending time with her family and friends.
Ms. Aerni is a 2010 graduate of Central Community College and joined the Cruise & Associates team in 2017. She enjoys going to karaoke with her husband and attending her daughters’ various sporting events.
Faith Schultz, the client engagement and public relations associate, is from Wayne, Nebraska. Faith is a photographer and has an Organizational Leadership and Public Relations Bachelor’s Degree from Wayne State College. In her free time she enjoys playing with her dogs and watching movies.