Meet The Team

Rob is the President of Cruise & Associates. He founded the company over 29 years ago with the goal of providing an integrated, personalized approach to an individual’s income tax, business and financial life. Rob has obtained certification as an Enrolled Agent (EA), which is a federal license allowing him unlimited practice rights to represent taxpayers before the IRS. He regularly represents taxpayers with basic audit issues, advanced collection issues, appeals cases, and tax court cases. He holds the following FINRA securities registrations: series 6, 7, 63, 66 and insurance licenses for life, health and annuities.

Robert F. Cruise offers securities and investment advisory services through H. Beck, Inc., which is unaffiliated with Cruise & Associates. For more than 25 years, He has been professionally managing money for clients. Rob is an active entrepreneur who operates several businesses and is a real estate investor, who owns, operates, develops and re-develops properties. Rob is a private pilot, enjoys golf, theatre, travel and a good bottle of wine.

Andrew is a 2010 graduate from Central Community College and has been a member of the Cruise & Associates team since 2011. Prior to joining our team, he spent six years working in the construction industry. He holds the following securities registrations; FINRA series 6, 63 & 65, and also specializes in construction accounting, payroll, and QuickBooks consulting. In addition, Andrew also holds licenses in the following areas: certified public bookkeeper, certified payroll specialist and certified quickbooks advisor. He enjoys traveling and spending time with his wife and daughter.

Securities offered through H. Beck, Inc., Member FINRA, SIPC. H. Beck, Inc. is not affiliated with Cruise & Associates.

Justin Schultz has been a member of the Cruise & Associates team since January 2021. Justin is original from Cottonwood, Arizona. He earned his Bachelor of Science in Accounting from Bellevue University. Prior to joining our team, Justin held various accounting positions. He also has a strong expertise in manufacturing.

Justin is active in the Lincoln community. He belongs to Capital City Kiwanis and is also an umpire with Elite Umpires. Justin and his wife, Megan, have two daughters. In his free time, he enjoys spending time with friends and family, playing golf and riding ATVs.

Heather has been a member of the Cruise & Associates team since 2010. She specializes in collection law, accounting and QuickBooks consulting. Heather enjoys being outdoors, working out and supporting her kids at their athletic events.

Heather has been a team member of Cruise & Associates since November of 2020. She was born and raised in Columbus. Heather earned her Associate Degree in Business Administration from the Lincoln School of Commerce in 2001 and recently received her Bachelor of Science Degree in Business Administration with an emphasis in accounting from Bellevue University in 2020. Prior to joining our team, she worked in the medical field for several years. Heather and her husband, James, have four children, Kayden, Kaira, Bradyn and Mallori. They also have two dogs and a cat. In her free time, she enjoys volleyball, working out and attending her kids’ sporting events. She also is a board member for the Columbus Outlaws.

Kelly is a 2009 business management graduate of Northeast Community College and has been a member of the Cruise & Associates Team since 2017. Prior to joining our team, she spent 3 ½ years as a Sales Executive. Kelly has a passion for shoes, purses and jewelry and enjoys spending time with her family and friends.