For over 25 years Cruise & Associates has worked year-round with businesses, individuals and farming clients. They currently have more than 140 corporate and partnership clients, 170 sole proprietorship/farm clients, 100 landlord clients and 900 individual clients.

Cruise & Associates has a variety of different categorized and customized services available. With over 40 different services, there could be a small amount difficulty in remembering what C&A has to offer. The ‘secret’ services of C&A are commonly overlooked and forgotten about. Services that can help you stay on track, plan, and even pin what situation you are currently in. Valuable assets for those looking to be more financially aware.

Business retirement planning is one of the services that not very many clients know about. Planning for retirement is not always one of the first thoughts when seeking out an accountant, but Robert Cruise and his team of associates can help you get on the right path and help you pursue your retirement goals. Another service that is overlooked too often is investment management. Whether your goals are in asset preservation, asset accumulation, or income strategies, Cruise & Associates will meet with you to develop a comprehensive strategy to lead you toward your specific goals.

If accountants make you nervous, don’t fret. Cruise & Associates is not your average accounting firm. C&A employs a team of associates that are committed to spending time with clients and getting to know them. The client receives a personalized visit every time. “We work hard to create personal relationships, where many firms just want you to drop things off and not ask questions,” says the president and founder of Cruise & Associates, Robert Cruise. “I love the idea of seeing a client in a better place financially then when they first came in.” We want to see you succeed. We will work together to reach your financial goals.

If you are looking into Cruise & Associates, call one of the offices located in Columbus, Lincoln, Omaha or Albion. Ask for a free review of your situation. One of the team members will help give you an idea of where you’re sitting and which direction to follow to successfully reach where you want to be. Whether it is a tax, business, or financial concern, we can help you!

Find out more about Rob and other associates at Take a peek at the many online resources available.

Securities and Investment Advisory Services offered through H.Beck Inc. Member FINRA/SIPC. H.Beck, Inc. and Cruise & Associates, Inc. are not affiliated H. Beck, Inc. does not give tax, accounting or legal advice. Tax and accounting services are available through Cruise & Associates, Inc. We currently have representatives registered to offer securities in the States of NE, IA, and MO and insurance products in the State of NE. This is not an offer to sell or solicit securities or insurance in any other state or jurisdiction.